On New York 1 there's an ad for 1-800-LAWYERS, which features a mustachioed lawyer salesman giving a ridiculous "I'm hypnotizing you with intensity" stare into the camera that is indistinguishable from the affect that can be found on 85% of the author photos gracing the poetry and fiction tomes in this country.
Why?
9.09.2009
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4 comments:
Ha!
I read this and thought of "Chicks Dig War."
http://www.salon.com/opinion/greenwald/2009/09/11/politico/index.html
I feel like answering this in a fairly serious manner: poetic marketing is not removed from other types of marketing. Poetry does operate in a different economy: I believe poetry operates in a status economy — status, not money, is what counts — rather than a monetary one.
However, it helps to have money in order to invest in your status.
In the end, the intense look of the poet says, "I am worth listening to, I have or will have status."
Is this out to lunch?
photographers always make people do embarrassing things with their faces
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